L’Oréal Paris against harassment

As you know, we’ve been working with L’Oréal Paris hair color products for years. So, we thought it would be interesting to share with you their latest STAND UP campaign which fights againt street harassment. What is the goal of this campaign? To learn how to react safely wheter you are a victim or a witness. L’Oréal Paris decided to collaborate with the association “Touche pas à ma pote” in order to join forces. Empowering women, making them believe in themselves, valuing themselves, … all this is the main message of L’Oréal Paris. It is therefore quite natural that they have deciced to dedicate themselves to this issue. In order to give you tips on how to react to street harassment, they have developed the 5D method:

  1. Distract
  2. Delegate
  3. Document
  4. Leading
  5. Dialogue

These are five effective and simple rules that everyone can apply wheter they are a victim or a witness of street harassment.

Official partner

L'Oréal Professionnel logo
L'Oréal Professionnel logo